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[Electronic Times] TOBESOFT ranked the 5th in the most promising companies of global development |
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- Urgent to secure global quality competitiveness =
In this survey, S/W companies pointed out securing quality fit to the global market as the most important prerequisite for the globalization of S/W industry. This also implies that the quality of domestic S/W products still suffer from being too inadequate to be presented to the international market.
KIM Hak-hoon, President of Knowledge Cube, states "There are many conditions to enable us to enter the global market, but one of the most basic ones is to secure quality to win in competition with foreign companies. In a situation where quality is not secured, no institutional devices can make an effective impact."
Governmental support was also mentioned as an important condition.
As a promising area of solution export, "security" was selected by most respondents
(53, 26.5%). Many explained that exporting is relatively easy in the area of security as the products are packaged and Korean companies have technological competitive power.
Also, it is analyzed that it is easy to have revenue structure of S/W companies' preference including licenses and maintenance and repair.
Then, the area of "Security" was followed by "Embedded S/W (46 respondents 23%)'
and "X-Internet' (25 respondents 12.5%).
- Let's go to Japan and Southeast Asia =
Prospective export regions were Japan (35%) and Southeast Asia (32%). This is not irrelevant to the increasing number of the exports to Japanese market. OH Jae-cheol, President of ION Communication, explained "Japanese Market is geographically close and is a place where it is easy for S/W values to be recognized. Especially in the aspects of price and maintenance and repair, it is more advantageous than domestic market."
As Japanese market is shifting to Web Environment in the recent years, a large scale of demands are emerging, which is another reason to see advantages in Japanese market. Many companies selected Southeast Asia as a strategic region for export.
System environment of Southeast Asian region is 5 - 6 years behind South Korea and the demand is increasing to replace the existing system environment.
LEE Su-yong, President of IT Plus, said "In addition to investment, [Southeast Asia] is a relatively easy region to enter in terms of it is within the Eastern cultural area, compared to the U.S. or European markets."
HANDYSOFT and HAANSOFT that are promoting globalization were recognized as having a substantial potential of growth to become global companies.
One of the most notable things is that TOBESOFT, a leading X-Internet company, closely followed Big Four Companies in the list of the most promising S/W companies of global development pushing off many prominent companies. This can be analyzed that as X-Internet is fast growing to be South Korea's representative S/W, its leading company, TOBESOFT, and its competitive power is highly evaluated.
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